on to the next One

The video for Jay-Z's 'On To The Next One' is an absolutely stunning master work. It brilliantly juxtaposes the more opulent, seductive side of hip-hop culture with a primitive, basal human experience: the dichotomic fascination with, and repulsion of, death and the unknown.
When confronted with such dark and evoking imagery, the human psyche instinctively covers its eyes, but then can't help itself from sneaking glances through slightly parted fingers. The allure of the tulle-clad dancers and the ascendant rapper himself amplify the urge to stare, further encouraging the brain to accept that which it longs to indulge in, but usually rejects.
Skulls, goth, and tribal paint alongside expensive sneakers and bling. The sinister alongside the desirable. Dear lord, this video is artistic genius.
Anyone who believes that it is a glorified visual pedestal for devil worship is not only horridly mistaken, but also denying themselves an opportunity to allow their fears to excite and inspire them.